Apple is likely to unveil the iPhone 17 series on September 9, 2025, during its annual launch event. This is based on patterns from previous years, where Apple usually holds the big iPhone event in the first or second week of September.
If that date sticks:
Pre-orders should open on September 12 (just a few days after the event).
Deliveries and store sales could begin around September 19, when the phones officially hit the market.
Models This Year iPhone 17

Apple is preparing to launch four new versions of iPhone . These include the regular iPhone 17 and a brand-new model called iPhone 17 Air, which is expected to replace the older Plus version. The Air model is said to be very thin and lightweight, making it easier to hold and carry around.
iPhone 17 Pro
iPhone 17 Pro Max
What’s New in Each Model?
- iPhone (Standard Model)
6.3-inch OLED screen with 120Hz smooth refresh rate
Powered by the new A19 chip
Still comes with 8GB of RAM
24MP selfie camera
Minor updates compared to last year, but still a solid upgrade
- iPhone 17 Air (New Addition)
Very slim body — rumored to be thinner than 6mm
Lightweight build with aluminum or titanium frame
6.6-inch display, also 120Hz
48MP rear + 24MP front camera
12GB RAM — more powerful multitasking
Smaller battery (~2800-2900mAh), which might be its only weak point
Think of this as a stylish mix between the regular and Pro models
- iPhone 17 Pro
High-end specs with A19 Pro chip
Bigger battery and better thermal performance
Advanced 48MP camera setup including a telephoto lens
12GB RAM
Possible changes to the back design and better scratch resistance
Ideal for photographers and power users
- iPhone 17 Pro Max
The top-tier model
6.9-inch screen, super smooth with 120Hz ProMotion
Triple 48MP rear cameras with up to 8x zoom
Huge 5000mAh battery (largest ever in an iPhone)
Wi-Fi 7 for faster connections
Same A19 Pro chip and 12GB RAM
Built for users who want maximum performance, battery life, and camera quality
Design and Other Features
Expect a slightly refreshed look — thinner bezels, new colors
“Dynamic Island” feature continues on all models
Improved heat management on Pro models
Likely USB-C charging and titanium builds on premium versions
Better AI integration and iOS 19 enhancements
In Simple Words the iPhone 17 News
New Apple’s iPhone lineup is all about offering more choices—from a super thin “Air” model to a massive, powerful Pro Max. The regular model will get a few upgrades, while the Pro and Pro Max aim to push boundaries in camera and battery.
If leaks are accurate, pre-orders will start mid-September, and you’ll be able to get your hands on one shortly after.
